More notoriously known as EA7. It is the sports line of the Emporio Armani brand born in 2004 and specialized in high quality technical sportswear. According to Mr. Giorgio Armani, the number 7 is inspired by Andriy Shevchenko, Milan player in those years with the number 7 shirt. Furthermore, EA7 garments are made in collaboration with famous companies specialized in the production of technical and performance garments for swimming, tennis, snowboarding, fitness and other sports. The presence of the brand is also predominant in the sports world. It has been official sponsor of CONI since 2012, EA7 dressed the Olympic team in London 2012, Sochi 2014, Rio 2016 and will wear the Tokyo one in 2020, as well as the Olimpia Milano, the basketball team owned by Mr. Giorgio Armani.