In 2014, the Armani Group takes over A|X Armani Exchange, the new Armani streetwear. A young brand, which plays with expressiveness and aims to go off the grid, also through the choice of the celebrity endorsements that underline its explosive character. The protagonists speak to a young audience, create trends and are suitable for interpreting the values of the A|X collection. Their faces are able to tell the individualistic spirit of A|X in an original way, creative characters and free in expressing themselves. A|X is the Armani style in its more metropolitan version