In 2014, the Armani Group took over A|X Armani Exchange, the new streetwear by Armani. A young brand that plays with expressiveness and aims to break out of the box, also through the choice of testimonials that underline its disruptive character. The protagonists speak to a young audience, create trends and are suitable to interpret the values of the collection A|X. Faces capable of telling the individualist spirit of A|X in an unconventional way, creative characters and free to express themselves. A|X is the Armani style in its most metropolitan version.